Tracking numbers is one way we establish where we are in the process of achieving our shared goal of selling your home.
Number of showings Week One on the Market
In the first week, we should expect 5-10 showings. If this hasn’t happened, we need to have an honest discussion to pinpoint the problem.
It is nearly always one of three things.
- Photos: The character and quality of your home aren’t coming through online. We may need to rearrange the photo layout or substitute the images used for some of the reserve images we hadn’t originally uploaded. We always you professional photography which shows your home in the best possible light.
- Marketing: We need to get your home in front of more buyers. How is the property showing on Zillow, Realtor.com and similar? Can we improve the description? Are there any more platforms to advertise on? Have people been viewing the 3D tour and saving the property on third-party sites? These are the question we’ll ask ourselves and answer when researching why we are not meeting our expectations.
- Price: If all other aspects have been addressed, then we need to discuss our pricing strategy. Would this be a good opportunity to change the price? Many buyers search for homes in $25K increments, so our decrease may open the buyer pool and get the home sold. Example: If your home is originally listed at $580K, and you lower it to $575K, you’ve just opened to a new pool. Price reductions must be substantial to make a significant difference. If the property isn’t priced close enough to comparable properties it could keep buyers from viewing the house when seeing similar properties.
We will discuss which of these is the likely culprit, and address how to fix that.
Virtual tour and online site stats
This will show how many realtors viewed the home online, and further, how many forwarded the properties on to their clients. Our goal is to see your home in the hands of at least 350 buyers. If the number is lower, the buyer pool is relatively small, it indicates that your home isn’t matching many people’s criteria, and we need to discuss how to increase that number.
What happens if our stats fall short of our expectations?
Step 1: Hire a Realtor
Step 3: Declutter and Stage!
Step 4: Conduct a Pre-Listing Inspection
Step 5: Repairs
Step 6: Deep Clean
Step 7: Professional Photography
Step 8: We’ll Pre-Market Your Home
Step 9: We’re live on MLS, now what?
Step 11: Time for Showings
Step 12: Week One on the Market
Step 13: You’ve got your first offer!
Step 15: Offer was accepted! Congrats!
Step 16: The Home Inspection Period
Step 18: Select a Title Company
Step 19: Scheduling closing date
Step 20: Hire Movers, Start packing!
Step 21: Utilities Transfer
Step 22: Home Owner’s Insurance Cancelation
Step 23: Hire a Cleaning Service
Step 24: Buyer’s Mortgage Approval
Step 25: Final Walkthrough
Step 26: It’s Closing Time!
Step 27: Review Us
About the Author: The above article was written by Abraham Walker, Your Alexandria Virginia Real Estate Agent, helping clients market their homes to achieve high sales with a quick closing time is my main priority.
He’s the co-founder of Ask A Walker and can be found on YouTube, Facebook, and HERE on this blog.
Abraham can be reached via email at Abraham@AskAWalker.com or by phone at (703)539-2053.
He’s happy to answer all your real estate questions.
Thinking of selling your home? Check out my 20+ step process to selling your home. Or contact me now to start the home selling process. Same day appointments are available on a case by case basis.
Your Alexandria, VA Realtor, Abraham Walker, helps people sell and buy real estate in the following Northern Virginia area cities & neighborhoods: Kingstowne, Island Creek, Cameron Station, Overlook, Alexandria, Old Town, Belle Haven, Fort Hunt, Mount Vernon, Springfield, West Springfield, Burke, Lorton, Woodbridge, Lake Ridge, Manassas, Annandale, Fairfax, Arlington, McLean, Reston, Herndon and of course Vienna.